Campaign for Southwest Airlines "Business First" service, positioning Southwest as a driver of business productivity. Executions included webisodes, banner ads, productivity microsites, and a fictional productivity expert named Nick. We even created a fictional productivity award where characters from the campaign were honored.
- Project Roles
- Art Director
- Art Direction, Broadcast, Comedy, Conceptual, Content, Creative Direction, Digital, Humor, Integrated, TV
- Advertising, Brand Films, Commercials - Broadcast, Microsites, Websites
- Project Industries