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SunTrust - onUp

To help SunTrust live up to its mantra “Confidence starts here”, we launched onUp.com. A site designed to make people more confident with money. Here we housed shareable content, including a financial assessment quiz to get people started. The site was launched with a national Super Bowl commercial. As of 2020, over five million people have participated. As lead art director on the project, I was responsible for the programs look and feel. This included site design, book design, social posts, online videos, billboards, digital banners, and in-branch posters. For all still photography, I worked with photographer Jake Chessum.

Project Roles
Art Director
Company
SunTrust Banks
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Storyboarding, Type Design
Media
Advertising, Commercials - Video, Book Covers, Books, Case Study Videos, Posters, Websites
Project Industries
Advertising
SunTrust - onUp
SunTrust - onUp
SunTrust - onUp
SunTrust - onUp
SunTrust - onUp
SunTrust - onUp