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onUp.com

Instead of pushing parity products like checking accounts and mobile banking apps, SunTrust wanted to address the financial hardship facing the average American. So together, we created onUp.com. A site designed to help people become more confident with money. The site was promoted with a national Super Bowl commercial and an integrated campaign of digital, social, OLV, and OOH. It contains a Buzzfeed-like quiz, budget calculators and financial toolkits. As of 2019 over four million people have participated in the onUp movement.

Project Roles
Art Director
Company
SunTrust Banks
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Storyboarding, Type Design
Media
Advertising, Commercials - Broadcast, Commercials - Video, Book Covers, Books, Case Study Videos, Posters, Websites
Project Industries
Advertising
onUp.com
onUp.com
onUp.com
onUp.com
onUp.com
onUp.com
onUp.com