Instead of pushing parity products like checking accounts and mobile banking apps, SunTrust wanted to address the financial hardship facing the average American. So together, we created onUp.com. A site designed to help people become more confident with money. The site was promoted with a national Super Bowl commercial and an integrated campaign of digital, social, OLV, and OOH. It contains a Buzzfeed-like quiz, budget calculators and financial toolkits. As of 2019 over four million people have participated in the onUp movement.
- Project Roles
- Art Director
- SunTrust Banks
- Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Storyboarding, Type Design
- Advertising, Commercials - Broadcast, Commercials - Video, Book Covers, Books, Case Study Videos, Posters, Websites
- Project Industries