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Snuggle Fabric Softener

No matter what other fabric softeners might tell you they're not as soft as Snuggle. Sure, they try to be. But they're just imposters. And that's the idea behind this popular campaign which featured an enthusiastic yet delusional porcupine.

Project Roles
Copywriter
Company
Lowe
Skills
Broadcast, Commercial, Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising
Collaborators