Snuggle Fabric Softener
No matter what other fabric softeners might tell you they're not as soft as Snuggle. Sure, they try to be. But they're just imposters. And that's the idea behind this popular campaign which featured an enthusiastic yet delusional porcupine.
- Project Roles
- Broadcast, Commercial, Conceptual, Copywriting
- Advertising, Commercials - Broadcast
- Project Industries