A lot of times over the years, I was asked to take an existing campaign and spruce up the executions adding humor and humanity to an already strong concept. This was the case with Vytorin. The result was Grandpa Frank. This spot won several awards for DTC pharmaceutical advertising. Enjoy.
- Project Roles
- Copywriter, Creative Director
- Broadcast, Conceptual, Copywriting, Creative Direction
- Advertising, Commercials - Broadcast
- Project Industries