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Arnold Holiday Card

For this holiday season, Arnold Worldwide created a virtual Santa at a storefront in Boston’s historic Faneuil Hall. Passersby get into spirited SMS conversations with a screen-based Father Christmas, powered by Havas Cognitive partner IBM Watson and our own proprietary AI. Santa then programmatically determines whether visitors are naughty or nice and sends his Arnold Elves to gift them accordingly.

Project Roles
Art Director, Designer
Arnold Worldwide
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Outdoor, Technology
Interactive Installations
Project Industries