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Okay
OLAY "YOUR BEST BEAUTIFUL" LAUNCH, GRAMMY AWARDS

The very first launch of the new Olay brand point of view, "Your Best Beautiful". This spot was seen live for the first time during the 57th Annual Grammy Awards show in 2015, featuring a brand new song, "Warrior" from Hailey Steinfeld. Across broadcast, social and digital - Olay took over the red carpet with E! TV. Creating real time social posts, the brand captured 4x the brand’s average impressions on Facebook and Twitter, earning unprecedented engagement rates for #Olay and #BestBeautiful.

Project Roles
Creative Director
Company
Saatchi & Saatchi
Skills
Art Direction, Copywriting, Creative Direction, Editing
Media
Commercials - Broadcast
Project Industries
Beauty