OLAY "YOUR BEST BEAUTIFUL" LAUNCH, GRAMMY AWARDS
The very first launch of the new Olay brand point of view, "Your Best Beautiful". This spot was seen live for the first time during the 57th Annual Grammy Awards show in 2015, featuring a brand new song, "Warrior" from Hailey Steinfeld. Across broadcast, social and digital - Olay took over the red carpet with E! TV. Creating real time social posts, the brand captured 4x the brand’s average impressions on Facebook and Twitter, earning unprecedented engagement rates for #Olay and #BestBeautiful.
- Project Roles
- Creative Director
- Saatchi & Saatchi
- Art Direction, Copywriting, Creative Direction, Editing
- Commercials - Broadcast
- Project Industries