This was a great chance to play in the social space while making print, video, and more. Evoking the Beringer brand promise to “bring the better” to consumers, the campaign invitesdpeople to reach for authentic and unique experiences, all illustrated through Murad Osmann's #FollowMeTo series lens, which was named one of the “25 Best Travel Instagram Accounts” by Frommers.
Partnering with Murad, we created six forward-looking images that depict his wife Nataly holding his hand and leading him forward. With a bottle from award-winning Beringer’s Private Reserve collection in her hand, Nataly beckons the viewer towards beautiful places all over the U.S., including the Rhine House at Beringer Vineyards, the Golden Gate Bridge, a lighthouse on New York’s Fire Island and the New York City skyline.
Read about it here :
Murad posted one of the series of snapshots on his Instagram feeda nd it now has 224,738+ likes and counting.
There were many challenges along the way- marrying the needs of client, agency, and Murad's own brand. Great chance to delve into making concepts where the photographer is not only making the images, but also is the talent, concept, and media to boot. Oh, and I negotiated his whole contract during his honeymoon. True story.