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Okay
Angel Soft Bathroom Tissue

Such a simple premise. If you want toilet paper that isn't too harsh or too flimsy, there's only one to choose from. And that's Angel Soft. Using the Three Bears as my guide I wrote this spot that tested so well and was so popular, the client ran it constantly for close to three years.

Project Roles
Copywriter
Company
DDB
Skills
Commercial, Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising
Collaborators