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Vanguard "Life Ticker"

We wanted to create something a bit more emotional to show that Vanguarding is different than "just investing" so we used the symbol for typical Wall street behavior, the stock ticker, and made our own symbol to represent the feeling of being a Vanguard client. The life ticker. We made videos, banners and a microsite where people could create their own life tickers. There are two case studies below - one that talks about the entire campaign and the other talks about who we were able to let people create their own tickers.

Project Roles
Creative Director
Company
KBS
Skills
Creative Direction
Media
Brand Films, Branded Content, Commercials - Video, Microsites, Social Media Content, Websites
Project Industries
Finance