Bringing an old school product to a new market can be a challenge. Lawry's Pasties wanted a brand facelift that would help their company stick out amongst their competitors in the gourmet food industry. A brand identity and custom typeface was created with only the use of an XL Sharpie Marker. A belly full of pasties helped the stickers, patterns, packaging, website, menus, and other print collateral come to life effortlessly there after.
- Project Roles
- Creative Director, Designer, Illustrator, Type Designer, Typographer
- Personal Project
- Adobe Illustrator, Adobe Photoshop, Design Pattern Research, Sketch, Type Design
- Project Industries
- Lifestyle, Restaurant