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Lawry's

Bringing an old school product to a new market can be a challenge. Lawry's Pasties wanted a brand facelift that would help their company stick out amongst their competitors in the gourmet food industry. A brand identity and custom typeface was created with only the use of an XL Sharpie Marker. A belly full of pasties helped the stickers, patterns, packaging, website, menus, and other print collateral come to life effortlessly there after.

Project Roles
Creative Director, Designer, Illustrator, Type Designer, Typographer
Company
Personal Project
Skills
Adobe Illustrator, Adobe Photoshop, Design Pattern Research, Sketch, Type Design
Media
Packaging
Project Industries
Lifestyle, Restaurant
Lawry's
Lawry's
Lawry's
Lawry's
Lawry's
Lawry's
Lawry's