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New Jersey Lottery: "Win For LIfe"

Our assignment was to create a campaign for the NJ Lottery's new scratch-off game, "Win for Life." The winner of the game would get a check in the mail each week for the rest of his/her life. This idea is so wonderful in it's simplicity. The joy of winning never gets old. Even when you do. This commercial won Best Of Show at the most recent New Jersey Advertising Awards.

Project Roles
Brushfire Inc.
Broadcast, Conceptual, Copywriting, Digital, Print
Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Websites
Project Industries