We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Superstish-Thins

During the World Cup, Wheat Thins was the official cracker of the U.S. Men's National Team (a rare honor), so we wanted to wish them luck. We did this through liberal use of "Superstish-Thins," which were specific ways of eating Wheat Thins that generated luck for the team. It worked...for a little while. Eventually, all good things must come to an end, and Team USA was knocked out by Belgium. We would never say as much in public, but it was definitely because people weren't eating enough Wheat Thins.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting, Social
Media
Social Media Content, Social Media Copy
Project Industries
Advertising, Packaged Goods
Superstish-Thins