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Amex Mobile App

When American Express redesigned their mobile app, we wanted to show off the new features in a way that wasn't just a straight-up demo video. That led us to create the following, which showcases the updates in a much more natural way. I wrote the concepts and scripted them out for this video and wrote the site copy for the mobile app. I also helped pick the music, but my uncanny ability to sift through stock music for hours at a time isn't that interesting, I imagine.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting
Media
Commercials - Video, Websites
Project Industries
Advertising, Finance