Amex Mobile App
When American Express redesigned their mobile app, we wanted to show off the new features in a way that wasn't just a straight-up demo video. That led us to create the following, which showcases the updates in a much more natural way.
I wrote the concepts and scripted them out for this video and wrote the site copy for the mobile app. I also helped pick the music, but my uncanny ability to sift through stock music for hours at a time isn't that interesting, I imagine.
- Project Roles
- Commercials - Video, Websites
- Project Industries
- Advertising, Finance