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Starbucks Reserve Roastery

Starbucks currently has over 21,000 stores worldwide. Because this is a crazy amount of locations, people think that Starbucks creates "dumbed-down" coffees. However, that just isn't the case...and to prove it, Starbucks created Starbucks Reserve, a brand of exotic small-lot coffees, and opened the Starbucks Reserve Roastery and Tasting Room in Seattle. For our part, we created a mobile tour, triggered by iBeacon notifications in key areas, that explains the meticulous process behind Starbucks Reserve coffee. This technology, integrated into the store’s design, captivates visitors and creates a fully-rounded experience, so they get a great cup of coffee and the compelling story behind it all at once. I wrote the copy for the mobile tour and the Roastery website. You can watch a video about the Roastery below, or play around with the entire experience at the attached link.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting
Media
Mobile Apps, Web Apps, Websites
Project Industries
Advertising, Technology
Starbucks Reserve Roastery