Starbucks Reserve Roastery
Starbucks currently has over 21,000 stores worldwide. Because this is a crazy amount of locations, people think that Starbucks creates "dumbed-down" coffees. However, that just isn't the case...and to prove it, Starbucks created Starbucks Reserve, a brand of exotic small-lot coffees, and opened the Starbucks Reserve Roastery and Tasting Room in Seattle.
For our part, we created a mobile tour, triggered by iBeacon notifications in key areas, that explains the meticulous process behind Starbucks Reserve coffee. This technology, integrated into the store’s design, captivates visitors and creates a fully-rounded experience, so they get a great cup of coffee and the compelling story behind it all at once. I wrote the copy for the mobile tour and the Roastery website.
You can watch a video about the Roastery below, or play around with the entire experience at the attached link.
- Project Roles
- Mobile Apps, Web Apps, Websites
- Project Industries
- Advertising, Technology