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Footaction - Love Songs To Myself

Footaction's style-conscious customers let music define their look. But at Christmas it's defined by…mom and dad. So Footaction debuted fictional R&B band "2ME", whose message was simple -it's best to give to yourself.

Project Roles
Copywriter
Company
Y&R
Skills
Conceptual, Copywriting, Comedy, Content, Film, Humor, Integrated, Medium Format Film, Music, Print, Retail
Media
Branded Content, Advertising, Brand Films, Case Study Videos, Music Videos, Posters, Retail Designs, Viral Films, Websites
Project Industries
Advertising, Fashion, Retail