Aflac "Ripple Effect"
I was on the lead creative team that came up with the concept for Aflac's new campaign, which won the pitch. I also produced the first TV spots for the new campaign, which featured less of the duck and more about what Aflac actually does. We also pointed the humor in a smarter direction, which was a big departure for them. The Surgery spot was on Super Bowl LI.
- Project Roles
- Broadcast, Comedy, Conceptual, Copywriting, Creative Direction, Editing, Humor, Integrated, Language: English, Lifestyle, Live Action, Mobile, New Business, Outdoor, Post-Production, Scripting, Social, Storyboarding, TV
- Advertising, Brand Guidelines, Commercials - Broadcast, Commercials - Video, Manifestos, Microsites, Storyboards
- Project Industries
- Advertising, Health/Pharma, Lifestyle