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Aflac "Ripple Effect"

I was on the lead creative team that came up with the concept for Aflac's new campaign, which won the pitch. I also produced the first TV spots for the new campaign, which featured less of the duck and more about what Aflac actually does. We also pointed the humor in a smarter direction, which was a big departure for them. The Surgery spot was on Super Bowl LI.

Project Roles
Copywriter
Company
Aflac
Skills
Broadcast, Comedy, Conceptual, Copywriting, Creative Direction, Editing, Humor, Integrated, Language: English, Lifestyle, Live Action, Mobile, New Business, Outdoor, Post-Production, Scripting, Social, Storyboarding, TV
Media
Advertising, Brand Guidelines, Commercials - Broadcast, Commercials - Video, Manifestos, Microsites, Storyboards
Project Industries
Advertising, Health/Pharma, Lifestyle
Aflac "Ripple Effect"
Collaborators