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(RED) - One Color Unites US

9 brands 1 aim: To help eliminate AIDS in Africa was the simple yet powerful idea we came up with to edify this extraordinary global campaign for (RED), with the introduction of NIKE as a partner, and the help of social media, international media coverage, pop up shops in London, San Francisco, Japan and New York City along with video and music partnerships (Pysop / Squeek E Clean), a station take over in London, and interactive windows in NYC we were able to get our “One Color Unites US” message successfully across the globe, reaching several countries in World’s Aids Day and attracting millions of people and dozens of new partners to participate for this great cause.

Project Roles
Art Director
Company
Modernista!
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Environmental Design, Interactive Videos
Project Industries
Non-Profit
Collaborators