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GLAAD - The Celibacy Challenge

Every two seconds an American needs blood. But the FDA still turns away gay men from donating unless they stay celibate for a year. Introducing: the most ridiculous challenge in America.

Project Roles
Saatchi & Saatchi
Conceptual, Copywriting, Celebrity, Comedy, Commercial, Content, Digital, Entertainment, Film, Humor, Integrated, Mixed Media, Radio, Social
Branded Content, Advertising, Case Study Videos, Commercials - Radio, Commercials - Video, Microsites, Social Media Content, Social Media Copy, Viral Films, Websites
Project Industries
Non-Profit, Advertising, Entertainment