Joe Boxer is primarily known for their underwear. Which is great and all, except they also make pajamas and nobody thinks of them for pajamas. So the creative team at FCB thought it would be fun to create a wearable that tracks your laziness. The more lazy you are, the more you are rewarded. For this assignment I designed the app interface and illustrated content.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Comedy, Design, Game Design, Humor, Interactive, Retail
- Advertising, App Design, Games - Mobile, Icons, Illustrations, Mobile Apps, Packaging, UI Design, UX Designs
- Project Industries
- Advertising, Fashion, Retail