Curio identity

I worked closely with the co-founders of Curio to develop a logo and identity that fit their vision for their tech-based startup. The logo is based off of a balance between modern technology and all that represents visually (minimalism, symmetry, simplicity, bright colors, clean lines, etc) and organic and natural elements (drawing inspiration from a sunflower, curves, moving color, etc). The typography reflects these values as well, matching both the simplicity and friendly qualities of the tech and natural worlds. I worked with them on developing a landing page, 404 page, stickers, brand guidelines, and a few other brand elements. This is a work in progress as they are a new company testing out their audience and platform.