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Curio identity

I worked closely with the co-founders of Curio to develop a logo and identity that fit their vision for their tech-based startup. The logo is based off of a balance between modern technology and all that represents visually (minimalism, symmetry, simplicity, bright colors, clean lines, etc) and organic and natural elements (drawing inspiration from a sunflower, curves, moving color, etc). The typography reflects these values as well, matching both the simplicity and friendly qualities of the tech and natural worlds. I worked with them on developing a landing page, 404 page, stickers, brand guidelines, and a few other brand elements. This is a work in progress as they are a new company testing out their audience and platform.

Project Roles
Adobe Illustrator, Adobe InDesign, Design
Brand Guidelines, Branded Content, Logos, UX Designs
Project Industries
Startups, Technology
Curio identity
Curio identity
Curio identity