Angelenos are used to supporting local. Local produce, local businesses, local farmer’s markets. We want people to look at the local musicians, dance troupes and artists that perform at the Ford as local businesses too, making the Ford Theatres the place to go to support LA’s freshest artists.
To announce their Grand Reopening season we created multiple forms of social content. We had some acts from the Ford's summer lineup do surprise pop up performances throughout LA. We created documentaries of some of the more unusual acts, and we took over a local coffee shop trading coffee for a quick performance.