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Michelin + BFGoodrich: Interactive Retail Experience

Changing the way people shop for tires through an immersive interactive experience. Michelin's goal was to not only have people better understand the tires they should purchase but give them a reason to care by leveraging their own driving experiences.

Project Roles
Creative Director, Creative Technologist
Company
Infusion
Skills
Creative Direction, Design, Interactive, Motion, Retail
Media
App Design, Interactive Installations, Retail Designs
Project Industries
Automotive, Retail
Michelin + BFGoodrich: Interactive Retail Experience
Michelin + BFGoodrich: Interactive Retail Experience
Michelin + BFGoodrich: Interactive Retail Experience
Michelin + BFGoodrich: Interactive Retail Experience
Michelin + BFGoodrich: Interactive Retail Experience