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Michelin + BFGoodrich: Interactive Retail Experience
Changing the way people shop for tires through an immersive interactive experience. Michelin's goal was to not only have people better understand the tires they should purchase but give them a reason to care by leveraging their own driving experiences.
- Project Roles
- Creative Director, Creative Technologist
- Company
- Infusion
- Skills
- Creative Direction, Design, Interactive, Motion, Retail
- Media
- App Design, Interactive Installations, Retail Designs
- Project Industries
- Automotive, Retail
