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Facing Addiction, Social Campaign

Did you ever notice how when your phone’s screen is dark it becomes a mirror? We took that observation and turned it into a powerful and free campaign for a non-profit close to our hearts, Facing Addiction. The video ad is simply a black image, something that stands out in Instagram’s world of beautiful imagery. Before you can dismiss it as a mistake it draws you in with a powerful message of reflection. The video ran as an ad on Instagram and it was also picked up by a several celebrities including Joe Walsh, Danny Trejo and Demi Lovato who posted the video with their own personal messages. Demi’s post alone got 296,764 likes and 3,026 comments. For us the best part was reading the comments and seeing how something so simple can start to change people’s perception of addiction.

Project Roles
Art Director, Copywriter, Creative Director
Facing Addiction
Art Direction, Celebrity, Conceptual, Copywriting, Creative Direction, Digital Tech, Experiential, Interaction, Low Budget, Mobile, Social, Technology
Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising, Non-Profit
Facing Addiction, Social Campaign
Facing Addiction, Social Campaign
Facing Addiction, Social Campaign
Facing Addiction, Social Campaign