Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett is an investment management firm built on: craftsmanship, heritage, and focus. In undertaking a complete overhaul of their brand identity and digital presence we took a modern, yet accessible approach to their new brand ecosystem.
- Project Roles
- Creative Director
- Sapient Nitro
- Creative Direction, Interactive
- App Design, Brand Guidelines, Branded Content, Logos, Presentations, Social Media Content, Websites
- Project Industries