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Lord Abbett: Rebrand and Digital Ecosystem Creation

Lord Abbett is an investment management firm built on: craftsmanship, heritage, and focus. In undertaking a complete overhaul of their brand identity and digital presence we took a modern, yet accessible approach to their new brand ecosystem.

Project Roles
Creative Director
Company
Sapient Nitro
Skills
Creative Direction, Interactive
Media
App Design, Brand Guidelines, Branded Content, Logos, Presentations, Social Media Content, Websites
Project Industries
Finance
Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett: Rebrand and Digital Ecosystem Creation
Lord Abbett: Rebrand and Digital Ecosystem Creation