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NY Lottery "Go For The Win."

You have a 1 in 115,000 chance of winning a Grammy. And a 1 in 6,500,000 chance of winning an NBA title. But Take 5 from The New York Lottery gives you a 1 in 9 chance of winning. Not bad. Odds this good don’t come around that often, so we created a campaign that demonstrates how winnable Take 5 is when compared to epically un-winnable situations.

Project Roles
Copywriter
Company
New York Lottery
Skills
Copywriting
Media
Commercials - Broadcast