Facing Addiction, Social Campaign
It's not every day you get to work on a campaign that garners national attention to an issue affecting millions of people. All on a budget of $0.
Did you ever notice how when your phone’s screen is dark it becomes a mirror?
We took that observation and turned it into a powerful and free campaign for a non-profit close to our hearts, Facing Addiction.
The video ad is simply a black image, something that stands out in Instagram’s world of beautiful imagery. Before you can dismiss it as a mistake it draws you in with a powerful message of reflection.
The video ran as an ad on Instagram and it was also picked up by several celebrities - including Demi Lovato, Joe Walsh, and Danny Trejo. who posted the video with their own personal messages. Demi’s post alone got 1,659,000 views and 3,026 comments.
For us, the best part was reading the comments and seeing how something so simple can start to change people’s perception of addiction.
- Project Roles
- Art Director, Copywriter, Creative Director, Editor (Brand/Content)
- Facing Addiction
- Art Direction, Celebrity, Conceptual, Copywriting, Creative Direction, Digital Tech, Editing, Experiential, Interaction, Low Budget, Mobile, Social, Technology
- Social Media Content, Social Media Copy, Commercials - Video
- Project Industries
- Advertising, Non-Profit