Veggie Grill’s vegan food is surprisingly different, so we wanted their branding to match. We scrapped the healthy yogi talk and launched the Vegolution, a movement that allowed us to create a voice that celebrates veggies in a bold, fun, and relatable way. We could all use more veggies in our lives. We just don’t need anyone else telling us we do.
Awards: Silver, LA ADDYs, Copywriting
Silver, AAF District 15, Copywriting