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SF AIDS Foundation "Many Shades of Gay"

The San Francisco AIDS Foundation was looking for an engaging way to encourage the gay and bisexual community to get in the habit of having an HIV test every 6 months - a new standard set by the U.S. Department of Health. The problem was this community had grown tired of ads that resorted to fear tactics. Our solution was to produce this lighthearted campaign and encourage responsibility on a personal level, regardless of sexual activity.

Project Roles
Copywriter
Company
SF AIDS Foundation
Skills
Copywriting
Media
Posters, Websites
Project Industries
Non-Profit
SF AIDS Foundation "Many Shades of Gay"