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Humans Can't Resist Tiny Toast

I conceived the launch campaign for General Mills' first new cereal in 25 years. Targeted at teens, the content was sprinkled across Snapchat, Instagram, Facebook, Tumblr and YouTube. Featured on AdAge, Creativity, Adweek, etc.

Project Roles
Copywriter
Company
General Mills
Skills
Comedy, Conceptual, Copywriting, Digital, TV
Media
Advertising, Commercials - Video, GIFs
Project Industries
Advertising, Packaged Goods