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Under Armour Road Show

FIVE CITIES, FIVE DAYS, ONE LEAGUE MVP. In the summer of 2015, Under Armour approached us and asked if we’d be up for creating a tour with Stephen Curry to launch his new signature shoe in Asia. Five cities. Five days. Sure, why not. From Tokyo to Shanghai, Stephen was welcomed by huge crowds of local basketball fans. The energy and excitement was electric. And so started a relationship between Jack Morton and the fastest growing apparel brand in the world.

Project Roles
Creative Director
Jack Morton Worldwide
Creative Direction, Management of Teams 20+
Branded Content, Environmental Design, Events
Project Industries
Under Armour Road Show
Under Armour Road Show