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The Sisterhoodie is a regular hoodie with one powerful difference: the pockets have been moved to breast level to remind young women to check their breasts regularly for any early signs of breast cancer. The Sisterhoodie was launched in April 2016, and all the proceeds went to the National Breast Cancer Foundation. It’s was designed by fashion designer Peter Som. The project was initiated by Ogilvy & Mather New York.

Project Roles
Art Director
National Breast Cancer Foundation
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Commercial, Conceptual, Creative Direction, Design, Fabrication, Integrated, Interactive
Apparel, Commercials - Video, Fashion Designs, Product Designs
Project Industries
Advertising, Fashion, Health/Pharma, Non-Profit