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Toyota Tundra TV

TV spot positioning the Toyota Tundra as the alternative choice to the knee-jerk Ford and Chevy pick up. Brand loyalty is handed down through generations and is sometime difficult to breakaway from tradition. This concept wa extended into digital and print executions.

Project Roles
Art Director, Creative Director
Company
MMB
Skills
Art Direction, Conceptual
Media
Commercials - Broadcast
Project Industries
Automotive