Mercedes-Benz Beautiful Inside Out
Mercedes-Benz always has a presence at Pebble Beach Concours D'Elegance. Few car brands could offer a better partnership for the premier classic car gathering in the world. In the week leading up to the event, we staged a four-day takeover of Mercedes' Instagram account. We took four indelible cars from four different eras, jetted off to Southern California, and made each one a star of its own little story.
We pulled the magazine-editorial approach through on Instagram, releasing a photo set per day that told the story of these irreplaceable icons of style and elegance, ending with a beautifully captured cinemagraph for each. Classic cars don't usually do very well from an engagement stand point on M-B channels, this series gave even the brand new cars a run for their money.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Content
- Social Media Content
- Project Industries