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Mercedes-Benz Beautiful Inside Out

Mercedes-Benz always has a presence at Pebble Beach Concours D'Elegance. Few car brands could offer a better partnership for the premier classic car gathering in the world. In the week leading up to the event, we staged a four-day takeover of Mercedes' Instagram account. We took four indelible cars from four different eras, jetted off to Southern California, and made each one a star of its own little story. We pulled the magazine-editorial approach through on Instagram, releasing a photo set per day that told the story of these irreplaceable icons of style and elegance, ending with a beautifully captured cinemagraph for each. Classic cars don't usually do very well from an engagement stand point on M-B channels, this series gave even the brand new cars a run for their money.

Project Roles
Art Director, Creative Director
Company
Razorfish
Skills
Art Direction, Conceptual, Content
Media
Social Media Content
Project Industries
Automotive
Mercedes-Benz Beautiful Inside Out
Mercedes-Benz Beautiful Inside Out