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TAG Heuer Carerra Launch Video

Commissioned to be projected at the launch of the TAG Heuer Carerra watch. Shot in black and white with a large moving light setup, the 15-second short reveals the craftsmanship of the product, positioning it as a timeless sculpture.

Project Roles
Cinematographer, Director, Editor (Brand/Content)
TAG Heuer
Art Direction, Cinematography, Color Grading, Editing, Final Cut Pro, Lighting
Experimental Films, Short Films, Video Installations
Project Industries
Fashion, Luxury