Smirnoff ICE Electric — "Keep It Moving"
To launch Smirnoff ICE Electric, we summoned all humans to the dance floor with a mighty blast upon our neon boogie bugle. Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. Their badassery prevailed.
- Project Roles
- Conceptual, Copywriting, Editing
- Commercials - Video
- Project Industries