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Smirnoff ICE Electric — "Keep It Moving"

To launch Smirnoff ICE Electric, we summoned all humans to the dance floor with a mighty blast upon our neon boogie bugle. Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. Their badassery prevailed.

Project Roles
Copywriter
Company
Smirnoff
Skills
Conceptual, Copywriting, Editing
Media
Commercials - Video
Project Industries
Wine/Spirits