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John Hancock "Real Conversations"

More than 25 years ago, John Hancock established a unique voice in the investment/insurance category - featuring real life questions and real life answers. Our campaign expanded and enhanced that voice and those real life conversations into a new century.

Project Roles
Copywriter, Creative Director
Company
Hill Hollidy - John Hancock
Skills
Commercial, Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Finance