This commercial ran only once, on the first Super Bowl following the attacks of 9/11. It was risky, it was controversial, but it was heartfelt from both Anheuser-Busch and from our agency. And these days it is regarded as one of the most impactful Super Bowl commercials of all time.
- Project Roles
- Hill Holliday - Anheuser Busch
- Conceptual, Copywriting
- Commercials - Broadcast
- Project Industries