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BMW M Initiation

The day before Bimmerfest– one of the largest gatherings of BMW fans in the country– the first-ever M4 was “initiated” into the BMW family with a one-of-a-kind course. Participants sourced through social media volunteered their M vehicles from each previous generation to be put in harms way. The video performed so well on social channels that it was adapted into a :30 television spot.

Project Roles
Creative Director
Content, Creative Direction, Social, TV
Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
BMW M Initiation