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Sony Playstation: Immersive Retail Experience

Immersive Retail Experience for Sony Playstation. Complete with facial recognition, chat bot integration, multi-screen interaction, multiple video cameras and directional speakers. The challenge was to develop a platform to drive purchase of digital add-on content and gamers for gifters. At the same time create a memorable experience for gamers allowing for wish lists and integrated profile creation and special activities like putting yourself into a game scenario and then socially sharing it. Upon purchase, customers receive a quality color printout with image, description and download code - could be placed in a greeting card as a gift.

Project Roles
Art Director, Creative Director, Creative Technologist
Company
Infusion
Skills
Art Direction, Conceptual, Creative Direction, E-Commerce, Entertainment, Experiential, Interactive, Low / High Fidelity Prototyping, Retail
Media
App Design, E-commerce Platforms, Interactive Installations, Retail Designs
Project Industries
Entertainment, Gaming, Retail
Sony Playstation: Immersive Retail Experience
Sony Playstation: Immersive Retail Experience