Sony Playstation: Immersive Retail Experience
Immersive Retail Experience for Sony Playstation. Complete with facial recognition, chat bot integration, multi-screen interaction, multiple video cameras and directional speakers. The challenge was to develop a platform to drive purchase of digital add-on content and gamers for gifters. At the same time create a memorable experience for gamers allowing for wish lists and integrated profile creation and special activities like putting yourself into a game scenario and then socially sharing it. Upon purchase, customers receive a quality color printout with image, description and download code - could be placed in a greeting card as a gift.
- Project Roles
- Art Director, Creative Director, Creative Technologist
- Art Direction, Conceptual, Creative Direction, E-Commerce, Entertainment, Experiential, Interactive, Low / High Fidelity Prototyping, Retail
- App Design, E-commerce Platforms, Interactive Installations, Retail Designs
- Project Industries
- Entertainment, Gaming, Retail