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Making a 30 year old brand, modern
User’s Goal
Make brand more consistent from a global scale + increase empathy between mom & baby
Business Goal
Increase retention within first 2 weeks, MAU & NPS
Platform
App (iOS & Android)
My Role
Product Designer, then growing into Product Design Director
The team
Jen LoBue - Product Design Director
Amanda Wu - Associate Product Design Director
Marina Bezulgova - Sr. Product Designer
Julia Bogdanovskaya - Sr. Product Designer
Betsy Greenawalt - Research Director
Kyle Humphries - Director of Product
Cindy Beyer - Director of Product
Ronak Rathod - Sr. Developer
Alexei - Android Dev lead
Romain - iOS Dev lead
- Project Roles
- UX/IA Designer, Creative Director, Director, Content Producer, Motion Designer, Product Designer, Designer, Project Manager, UI Designer, Editor (Copy), Content Strategist
- Skills
- Design, Interaction, Interactive, Motion
- Media
- App Design
