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NBA Kobe Bryant Farewell letter

One of the biggest sports stories of 2016 was Kobe Bryant's retirement from the NBA. Kobe announced his retirement with a letter penned to basketball. So following Kobe's final game, we penned a letter responding to Kobe. Thanking him for his passion, dedication, and love for the game. The letter was featured in USA Today, the Los Angeles Times, and as an online post in The Player's Tribune.

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Copywriter, Creative Director
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Translation
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Creative Direction
Media
Advertising
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Advertising
NBA Kobe Bryant Farewell letter