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Nestle United for Healthier Kids

Insight: Getting children to adopt a healthier lifestyle is easy when you make it fun for them. Challenge: We created United for Healthier Kids, an initiative that changed the nutritional habits of an entire country by creating a revolutionary line of products that made healthier living fun for children. To launch these products in a groundbreaking way, we created a reality show in primetime with Latin America’s largest network.

Project Roles
Copywriter
Company
Ogilvy
Skills
Conceptual
Media
Branded Content, Product Designs, Products - Digital
Project Industries
Advertising