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Happy Birthday PewDiePie

When we found out the Internet's most popular gamer was turning 25, we knew we had to do something. We decided to bake him a cake and hide a surprise controller inside. The results? The story trended all day on Facebook and earned over 3.6 million impressions.

Project Roles
Copywriter
Company
Digitas
Skills
Copywriting
Media
Advertising
Project Industries
Advertising
Happy Birthday PewDiePie