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The project was focused in applying Design Management methods, to comprehend and guide the process of startups related to soccer in Colombia in order to establish successful business and avoid failure. Project research was addressed by using qualitative research with a lens of ethnography in order to gather first-hand data to explore the cultural behaviors and aspects of soccer relationship to business in Colombia. Methods included subject matter expert interviews, case studies of Colombian startup opportunities to gather recent data that helped understand the current panorama of the entrepreneurial venture failures in Colombia. The result of this study, was the creation of a virtual platform with new methods and frameworks tailored to fit soccer startups needs, using business and soccer language that help to increase the possibility of success with innovative business and strategic ideas for existing startups and new ventures related to soccer.

Project Roles
Content Producer, Designer, UX/IA Designer
Design, Strategy, User Behavior Research
App Design, Presentations, UI Design, UX Designs