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Royal Canadian Mint: Heart of the Arctic

For the release of their Canadian Arctic Expedition series, the Royal Canadian Mint wanted to create something groundbreaking while making coin collecting and history irresistible to children. Our solution was to invite children into an immersive experience that transformed them into arctic explorers. The adventure wove truth, fantasy, and Inuit mythology together in unexpected and intriguing ways. Users had to unlock 4 magical coins in a 72,000 pixel wide parallaxing website, seamlessly delivered on both desktop and tablet using HTML5. The adventure continued offline with teaching material that was sent to schools across Canada including games, collector's cards and a nationwide contest. In addition to this we also created a branded mobile game called 'Catch-a-coin: Arctic Edition' in which users had to catch, unfreeze and store the right coins in their collection. Awards: One Show Silver - Website / Other Consumer Goods Merit - Website / Branded Games Cannes Cyberlions Bronze - Craft / User experience Bronze - Craft / Illustration and Graphic Design Clio Awards Silver - Digital and Social / Microsite Silver - Digital and Social / Games D&AD's Yellow Pencil - Digital & Mobile Digital Marketing Awards Gold - Websites / Microsites - Corporate FITC Best of show and best in design Adobe Cutting Edge Award Google Creative Sandbox

Project Roles
Creative Director, Art Director
Company
The Royal Canadian Mint
Skills
Art Direction, Creative Direction
Media
2D Animations, Advertising, Games - Mobile, Websites
Project Industries
Government
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic
Royal Canadian Mint: Heart of the Arctic