Hyatt Hotels "Greatest Movie Ever Sold" Promotion

As a major sponsor of The Greatest Movie Ever Sold, Hyatt was looking to create some buzz around their part in the Morgan Spurlock film.

Using the idea that Hyatt had such a great time with their role in that movie, they’re looking for their next opportunity, we developed “Hyatt’s Greatest Movie Contest.” Faux movie trailers were created and a tab on the Hyatt Gold Passport Facebook Page was designed.

The trailers combine stereotypical movie conventions with overt references to Hyatt and position the company as “in on the story” behind The Greatest Movie Ever Sold. Most importantly, they drive viewers to the Facebook page to enter the contest.