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AT&T Wireless GoPhone

Go Phone, is a pre-paid cell phone targeted to two audiences–teens and their parents. Teens want a phone that doesn’t look like their parents picked it out for them. Parents want a plan without overages. The spots did very well in award shows, earning an EMMY nomination, a One Show finalist and a Gold EFFIE. My partner, Mark Wegwerth and I were the creative team on this work.

Project Roles
Art Director, Creative Director
Company
BBDO NY
Skills
Art Direction, Commercial, Creative Direction
Media
Commercials - Broadcast
Project Industries
Technology