AT&T Wireless GoPhone
Go Phone, is a pre-paid cell phone targeted to two audiences–teens and their parents. Teens want a phone that doesn’t look like their parents picked it out for them. Parents want a plan without overages. The spots did very well in award shows, earning an EMMY nomination, a One Show finalist and a Gold EFFIE.
My partner, Mark Wegwerth and I were the creative team on this work.
- Project Roles
- Art Director, Creative Director
- BBDO NY
- Art Direction, Commercial, Creative Direction
- Commercials - Broadcast
- Project Industries